Branding
Brand Identity for a flamenco performance
CONTRA TIEMPO is a flamenco performance presented by Alejandra Tafich Barragán in benefit of ANE, an empowerment program made for girls and teenagers between the ages of 12 and 15. It aims to empowers these girls and teens helping them design a life plan that ensures their opportunities for growth and wellness.
The performance is a fusion of flamenco and other rhythms, representing the moments in life that contrast so strongly with our current path, that when we move forward, these energies collide and create an inevitable force that challenges our will.
CONTRA TIEMPO's identity was designed using this as inspiration, representing the concept of setbacks, collisions and fusion of rhythms in a unique way. To achieve this, we used photographs taken by the NIPKO team as a main element in the identity and intervened with typographic play and layout.
Life teaches us to enjoy time and time teaches us to value life.